Smart-In App 2.0
Create a new design in the Application focuses on Direct Sellers to build the business.
My Role:
My work included Art Direction, UI Design and Visual Design.
Tools:
Adobe Creative Cloud, Sketch.
Project Brief
Smart-In App provides a convenient, effective and image-building for direct sellers to establish the business. I re-skin and optimized the design of the App for Direct Sellers, build professionalism, efficiency, trustworthiness and improvement to enhance their work efficiency.
Design Concept for Smart-In App
Infinitus brand in the Direct Selling was strategically positioned as mix west-east culture blending to modernize elements of the same value. Thus, we create the art direction as the following 3 key areas.
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Simplicity
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Contemporary
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Premium
Simplicity
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The serenity tone of organic, nature and environment, closely resembling the VI secondary color guide.
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The flat and clean-cut design is meant to reduce the general perception of ‘Traditional’ by being more sophisticate and modernize, similar to how the world are perceiving most health brands.
Contemporary
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This approach was inspired by the company’s brand identity.
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The tone of red wood represent root and stability, going back to our Corporate Culture and TCM.
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Gold represent the legacy that interlink each other to create a life of prosperity: rich in health & wealth; the balance of life.
Premium
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Pride and professionalism.
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Direct Selling is an occupation that has deep roots and class.
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Be comfortable, as we are international. Be confident, as you are a boss and an elite. Be proud, as TCM is our national treasure. Be happy, as health is priceless.
