Smart-In App
A one-stop platform that focuses on Direct Sellers to build a successful business.
My Role:
My work included User Research, User Interviews, Persona Creation, User Journey, Wireframes, Prototypes, User Testing and Visual Design.
Tools:
Adobe Creative Cloud, Sketch, Invision, Words & PowerPoint.
Project Overview
The problem:
Smart-In Application developed to provide a convenient and fast tool for Direct Sellers. As User's getting a habit of using Smart-In Application. Users pursue on higher-level of function. We will either improve the program segment so that the User can complete the order more efficient and collect business information.
The solution:
Provide a service portal that allows users to finish their daily tasks without leaving their current state. Focus on User’s business needs and define which business-critical features should prioritize improve.
Discovery
User interviews
First edition of the application has appeared and has been used by the Direct-Seller for half years. We need to conduct user interviews to understand the user experience and continue to improve the product. Our interviews included an in-depth understanding of the work of the Direct- Seller after using the application. These are some key takeaways from those interviews:
Key insights
-
New Direct-Seller hasn't been able to make good use of our working platform, and even more so aren't familiar with the use of smartphones.
-
Direct-Seller needs to increasing their membership and completing more orders, thereby to increase their self-performance.
-
Direct-Seller relies on the upper supervisor to deliver messages very simply to receive business information.
Key experience principles
-
Recommendation -
Direct Selling is a people business; word of mouth is important.
To expand, effective recommendation and follow-up are highly-encouraged. Easy access information and content that has a variety of portal access to share among all popular platforms. -
Sales -
Time spend to restock & new Customers are flooding in with order list. Same time to bring them in one-by-one to the outlet.
Simplify the ordering system that enables User direct access to order & purchase history. Speed tacking cases like impulse buying. -
Acquisition –
Provide Customer speed signup, and the objective is to get enough information to maintain contact & a sense of acquiring in anytime anywhere.
Persona
During the development of the project, the following two main candidates: Shuk Fan (part-time) and Amanda Li (full time).
User Journey
Base on two type categories of candidates, we mapped the user behaviour flow, which is the point of contact between their daily work and digital tools that define the reorganization of work to help them do business.
Possible Solutions
As our platform connected to a different business unit, so we conduct a discussion to reach the most effective optimized consensus solution.
The following consensus is reached:
-
Reorganization of the fundamental flow and framework of the platform.
-
Provide a new function share with information on other social networks to convenient for Direct Seller to communicate product information with customers.
-
Enhance the brand image and make customers feel trustworthy
-
Recommend a new training method educating New Direct Seller in anytime and anywhere.
Prototyping & Usability Testing
Reorganization of the fundamental flow and framework of the platform, we tested our Hi-fidelity wireframes against key tasks with our Sketch prototype.
I worked closely with our UX Architect to bring our designs to different business unit as a working prototype. Communicating requirements face-to-face and discussing constraints and possibilities was an effective way of solving the Interaction Design. We worked collaboratively, tested constantly and iterated progressively.
Prototypes version v.01 including below fundamental features:
-
Personal Centre
-
Order Centre
-
Business Centre
-
Learning Centre
-
Contact Centre
-
Tool Centre
Iteration
Based on Business Units feedback received then I retouch board to adjust online ordering workflow.
Prototypes version v.02 – Online Ordering workflow
Outcome
Two versions of prototypes showed a combination of aspects tested well. At the end of the study, we established a clear vision and mission statement with different business units and users help ground a project and keeps focus on the develop "Online Ordering" at the first.
