Contact Business in WeChat
The previous application's functions use by Direct Sellers to integrate into WeChat to provide convenience for Chinese immigrant Direct Sellers.
My Role:
My work included User Research, User Interviews, User Journey, User App Flow, Wireframes, Prototypes and User Testing.
Tools:
Adobe Creative Cloud, Sketch, Invision, Words & PowerPoint.
Project Overview
The problem:
Chinese migrant Direct Sellers are immigrants accounted for about 40% of the total, and they are unable to adapt to the original APP. We found that they are easier to use WeChat to form groups to exchange information, and have a strong persistence and adaptive, so we proposed to use WeChat for business.
The solution:
Configuring our original functions with WeChat is existing capabilities, it is easy to satisfy users' requirements (Chinese migrant Direct Sellers) and help the first step in business.
01.DISCOVER
User interviews &
Journey Map
02.DEFINE
Key Pain Points & Recommendations
03.DEVELOP
Prototypes &
User Testing
04.DELIVER
Process Outcomes
& Future Work
01.Discover
Before even diving into the features of our project, we proposed user journey mapping to touchpoints between WeChat and our platforms.
We conducted an MVP to align business direction by user interviewing the Hong Kong market, Marketing Development & Sales teams. First, we build a prototype to illustrate scenarios and potential features. After, we are doing a focus group study to collect and summarize user pain points and wish lists with recommendations.
Journey Map:
It shows a user interacts and touchpoints with WeChat on other platforms, which helps strategic recommendations.
User Journey on Platforms - Case of WeChat
User Journey on Platforms - Case of O2O
User Journey on Platforms - Enter from Corporate Website
User Journey on Platforms - Case of WeChat
02.Define
Select the most effective solution from the user's pain points the same can improve business development.
4 Main of User’s Pain Points:
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Lack of Training videos
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Lack of Follow-up list
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Unattractive sales content
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Complicated Online Registration
4 Recommendations:
Business Tools Strategy
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Team management enhancement
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Online Shopping and Registration Flow Optimization
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WeChat is an appropriate portal to access existing APP
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Review Content Category with Sales and Content Teams
03.Develop
We summed up the user's pain points and suggestions, the team selected 3 main testing processes.
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Online Shopping Flow Optimization & Registration Selection
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Team Management Flow Optimization (Organization Chart & Follow up)
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Personal Center Optimization (link with WeChat)
User Testing:
The usability test consisted of 6 users and base on 2 scenarios that occur most often in the daily business with the tasks written out to be followed by a user.
User Testing Tasks:
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Task 1: Choosing products to add to a shopping cart and process the purchases. Save the shopping list.
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Task 2: Check & Search the qualifications on Special Bonus, Member Points & Travel Points on Team Management Flow.
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Task 3: Find and Check team’s organization chart and follow up the team’s business bonus.
Online Shopping Prototypes
Team Management Prototypes
Team Management - Organization Chart Prototypes
Online Shopping Prototypes
04.Deliver
Business Unit determines WeChat's position in the business and sets an improvement schedule with Marketing and direct sales staff, and it is helpful to decide on the timetable for the business improvement system.
